Product development (usp)

WHY NO "ME-TOO" PRODUCT?

Selling “me too” products on Amazon can be detrimental to a seller’s business because it leads to increased competition, lower profit margins, damage to the seller’s reputation, and limited scalability. Instead, sellers should focus on finding unique products that offer a unique selling proposition (USP) and can command higher prices. 

home office, laptop, notebook-599475.jpg

WHAT WE CAN DO TO HELP DEVELOP A USP FOR YOUR PRODUCT?

A unique selling proposition (USP) is a statement that clearly communicates the unique benefit or feature of a product that sets it apart from its competitors. In the context of an Amazon product, a USP is a statement that highlights what makes the product unique and desirable to customers, and why they should choose it over similar products available on the marketplace. A USP can be based on the product’s features, quality, price, or any other aspect that differentiates it from other products. As an Amazon seller, it is crucial to develop a clear and compelling unique selling proposition (USP) for your products in order to stand out in a crowded marketplace and attract potential customers.

We would work closely with you to:

  • Identify and capitalize on the unique features and benefits of the product
  • Conduct market research to understand the needs and pain points of target audience
  • Analyze the competition to identify opportunities for differentiation
  • Craft a clear and compelling USP statement
  • Develop an effective marketing strategy that promotes and highlights the USP
  • Drive sales and increase visibility on the Amazon marketplace. 
Let's Talk